Social Media Workshop: Connecting Directly With Your Customer

A workshop for farmers, ranchers, and growers interested in social media marketing.


Hosted by: Small Business Development Center at Santa Rosa Junior College and the Sonoma County University of California Cooperative Extension


When: Wednesday, June 8th, 2011, 4 – 6 p.m.


Where: SRJC Shone Farm, 7450 Steve Olson Lane, Forestville, CA
For directions: http://www.shonefarm.com/contact.shtml


Cost: $25. Register online http://ucanr.org/socialmedia, or call the Sonoma County University of California Cooperative Extension at (707) 565-2050.


Who should attend: Farmers, ranchers and growers who are comfortable using the Web but have little or no social media presence.


This interactive workshop will cover:

• Social Media and Social Networking: What’s the difference?
• What is social media and why should you consider using it
• Understanding your audience; deciding which social media outlets are right for you
• How to get started with social media—tools and skills you need
• How to develop a content delivery schedule
• What it takes to be successful
• Next steps you can take to develop your strategy

You leave with an action plan for your business!


For more information contact: Lisa Bell, (707) 565-2050